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Workflow 001 — Turnover packet

3311 Elm Street.
Rear Upper.

A better listing for an Inner Richmond 2BR — sharper photos, sharper copy, more eyes on the unit.

ADDRESS3311 Elm St, Rear Upper · San Francisco, CA
UNIT2BR / 1BA · 865 sqft
order_id: ord_3311elm_a4f732
workflow: turnover-packet v0.1.0
generated: 2026-05-07 16:42 PT
photos_in: 17 (15 unique rooms, OCR-mapped)
cost: $49.00 (paid)
status: COMPLETE
01 — Photo audit

Your photos, ranked.

17 photos, OCR-mapped to 15 rooms. What to reshoot, what's missing. Dated finishes are below.

COVER PHOTO
Lead with: Living room
Window light, well-staged — use this as the cover photo. It's the strongest frame in the set and sets renter expectations honestly.
RESHOOTQuick win
  • Kitchen — wide
    Counter clutter; staged + wide-angle gets +18% click-through on Zillow comps in 94118.
  • BR2
    Closet door open, low-light. Shoot 10–11 AM, door closed, blinds half-up.
MISSINGAdd before listing
  • Floor plan / wide shot
    Apartments.com listings with a floor plan get more views and stay viewable longer. Strongly recommended; not strictly required.
  • Exterior approach from street
    Set-back unit context. Phone shot is fine.
PRE-SHOWING FLAGS — 3 ITEMS · FIX BEFORE SHOWINGS
  • Smoke detector battery dangling (BR1) — fix before showings
  • Outlet cover missing (kitchen, above counter)
  • Bathroom caulk yellowing — bead + recolor
DATED BUT NOT DEAL-BREAKERS — 5 ITEMS · SKIP FOR NOW
  • Honey oak cabinets
    Reads 1995. Painting fixes 80% of this.
    kitchen
  • Brass strip lighting
    Swap to brushed nickel pendant.
    kitchen
  • Vinyl flooring (cream, scuffed)
    Patch or replace.
    kitchen + bath
  • Wire-shelf closets
    Leave; not a deal-breaker.
    BR1, BR2
  • Popcorn ceiling
    Skip — likely pre-1980, abatement risk.
    living
02 — ROI fix list

Two paths. You pick.

Quick gets the unit show-ready and the listing back up. Renter-tuned does Quick plus a few finish upgrades that read premium in photos. Both are scoped to your reno budget cap.

Download Quick PDF
EST. SUBTOTAL
$1,840
TIMELINE
5–7 days
“Re-list in 7 days. Sharper photos, sharper copy, more showings.”
01
Paint kitchen cabinets — satin white
vendor: painter · ~2d
02
Replace kitchen pendant
vendor: handyman · ~0.5d
03
Patch + match vinyl, kitchen + bath
vendor: handyman · ~1d
04
Re-caulk tub + sink
vendor: handyman · ~0.5d
05
Replace outlet covers (full unit)
vendor: handyman · ~0.25d
06
Deep clean + window wash
vendor: cleaner · ~1d
07
Listing photos (re-shoot kitchen, BR2)
vendor: photographer · ~0.5d
Estimates only. Costs reflect typical SF Bay Area labor and materials. Hover or focus any subtotal for the breakdown. Your actual quotes will vary with local market, vendor, and material choice.
03 — Listing copy

Tuned for five channels.

Same unit, five voices. Each channel has a posting culture. We match it.

Download all 5 channels PDF
ZILLOW — TITLE + BODY
Light-filled 2BR in Inner Richmond — top-floor, rear, $2,895
Top-floor 2BR/1BA tucked behind a 1920s craftsman. 865 sqft, hardwood throughout, rear-facing windows that catch afternoon light. Freshly painted kitchen, refinished bath. Walk to GG Park, Clement St., 38 Geary. Cat-friendly. Available June 1.
04 — Vendor punch list

Print and hand it to your guy.

Matched to your Quickfix list above — switch the path and this list switches with it.

0 / 10 doneDownload Quick punch list PDF
Kitchen4 items
Bath2 items
All3 items
Photos1 item
05 — Photography reshoot list

Hand it to your photographer.

One page. Lead photo, what to reshoot, what's missing. Forward to a leasing agent or photographer — or keep it for the next shoot you do yourself.

0 / 5 doneDownload photo punch list PDF
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Generated content — please read

This packet is the output of an AI workflow run on your photos and listing input — not a human pre-vetted by a broker. Costs, timelines, vendor specs, and listing copy are estimates drawn from regional comps. Your actual quotes, your tenant pool, and your market will differ.

Reply to the delivery email if anything is materially off — a Path 1 item that should be skipped, a vendor spec that doesn't match your market, copy that doesn't sound like the unit. Replies go to me directly. Adjustments to the packet are free within 7 days of purchase.

— Brad, founder, Unbundled: Property Management.