About Brad Roemer, Founder of Unbundled.

Brad Roemer is the founder of Unbundled, a per-listing photo audit and editing workflow for leasing agents, small property managers, and rental property owners. He is based in Carlsbad, California, where he remotely manages eight small rental buildings. He built Unbundled from his own rental turnover workflow.

I live in Carlsbad, California, and remotely manage eight small rental buildings — mostly 2–4 unit properties. When a unit turns, my maintenance guy sends me a photo. Shot on his phone, slightly askew, random lights off, maybe a paint bucket still in frame.

For a while I just posted them. But with these tough leasing conditions, I felt like my units were sitting on the market longer than they should — and I couldn't tell if it was the price, the location, or just the photos. Hiring a photographer for a standard 1BR turn felt like overkill. Editing them myself took longer than the turn itself.

So I built a workflow that takes whatever photos I already have — maintenance man shots, iPhone walkthroughs, whatever the owner hands me — ranks them, tells me what to reshoot, and fixes the ones worth keeping. It cut my time-to-inquiry and I stopped losing people in the first scroll.

Side effect I didn't expect: I started listing a day earlier. Small fixes that used to wait for a final walk-through — a stray paint can in frame, a smudge on the window, a light that should be on — got cleaned up in the edits instead. That shaved real time off turnaround.

I opened it up because the problem isn't mine alone. Every agent I know is working with the same hand.

We launched this past week. A handful of customers — agents, remote owners, and owner-operators like me — are already running their turns through it. Early enough that if you reply to a confirmation email, I'm the one reading it.

Brad Roemer · Founder, Unbundled

This profile refers to Brad Roemer, founder of Unbundled, the real estate listing photo audit and editing workflow at getunbundled.com.